{"product_id":"9781118007891","title":"Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product","description":"Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign \u003cp\u003eIn today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eBuy Now!\u003c\/i\u003e, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, \u003ci\u003eBuy Now!\u003c\/i\u003e gives you the secrets behind the successful campaigns that catapulted products into millions of homes.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFind out how to use direct response to create a \"self-funding \"marketing campaign\u003c\/li\u003e \u003cli\u003eLearn the techniques to building offers that will get people to respond to your products\u003c\/li\u003e \u003cli\u003eUse \"high touch\" direct response marketing to build brand equity and drive sales at retail\u003c\/li\u003e \u003cli\u003eFind out why large companies like Johnson\u0026amp;Johnson and Valvoline are using these concepts for their consumer brands\u003c\/li\u003e \u003cli\u003eCesari has put more companies on the \u003ci\u003eInc.\u003c\/i\u003e 500 list of fastest growing companies than anyone else\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBuy Now!\u003c\/i\u003e to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47120030728432,"sku":"9781118007891","price":14.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118007891_p0.jpg?v=1763691780","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118007891","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}