{"product_id":"9781118009956","title":"Essentials of Intellectual Property: Law, Economics, and Strategy","description":"The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors \u003cp\u003eFull of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the \u003ci\u003eSecond Edition\u003c\/i\u003e of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePresents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works\u003c\/li\u003e \u003cli\u003eCovers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence\u003c\/li\u003e \u003cli\u003eOffers an introduction to IP licensing and enforcement\u003c\/li\u003e \u003cli\u003eNow features discussion of critical precedent-setting recent IP cases and proposed patent reform\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eProviding business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47078140182768,"sku":"9781118009956","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118009956_p0.jpg?v=1763692017","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118009956","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}