{"product_id":"9781118043929","title":"Pay Per Click Search Engine Marketing For Dummies","description":"\u003cb\u003ePlan and launch your PPC campaign and keep track of its progress\u003c\/b\u003e \u003cp\u003eIf you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDiscover how to\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUse the right keywords to trigger your ads\u003c\/li\u003e \u003cli\u003eFigure your breakeven point\u003c\/li\u003e \u003cli\u003eWrite ads that reach your customers\u003c\/li\u003e \u003cli\u003eCalculate return on investment\u003c\/li\u003e \u003cli\u003eUse geo targeting\u003c\/li\u003e \u003cli\u003eTrack your ad results\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47113770402032,"sku":"9781118043929","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118043929_p0.jpg?v=1763692195","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118043929","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}