{"product_id":"9781118046036","title":"Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management","description":"The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:\u003cul\u003e\n\u003cli\u003eThe latest thinking on key branding concepts, including brand positioning and design\u003c\/li\u003e\n\u003cli\u003eStrategies for launching new brands, leveraging existing brands, and managing a brand portfolio\u003c\/li\u003e\n\u003cli\u003eTechniques for building a brand-centered organization\u003c\/li\u003e\n\u003cli\u003eInsights from senior managers who have fought branding battles and won\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47120008741104,"sku":"9781118046036","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118046036_p0.jpg?v=1763692395","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118046036","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}