{"product_id":"9781118050569","title":"Strategic Planning For Dummies","description":"If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. \u003ci\u003eStrategic Planning For Dummies\u003c\/i\u003e covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in. \u003cp\u003eWritten by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future, this handy guide covers all the basics, including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow a strategic plan is different than a business plan\u003c\/li\u003e \u003cli\u003eEstablishing a step-based planning process\u003c\/li\u003e \u003cli\u003ePlanning for and encouraging growth\u003c\/li\u003e \u003cli\u003eTaking a long-view of your organization\u003c\/li\u003e \u003cli\u003eEvaluating past performance\u003c\/li\u003e \u003cli\u003eDefining and refining your mission, values, and vision\u003c\/li\u003e \u003cli\u003eSizing up your current situation\u003c\/li\u003e \u003cli\u003eExamining your industry landscape\u003c\/li\u003e \u003cli\u003eSetting your strategic priorities\u003c\/li\u003e \u003cli\u003ePlanning for unknown contingencies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you’re in business, you have to plan for everything — especially if you intend your business to grow. Whether you’re planning for a small business, large conglomerate, nonprofit, or even a government agency, this book has the planning specifics you need for your organization. Step-by-step, you’ll learn how to lay the foundations for a plan, understand how your plan will affect your business, form planning teams, discover what your strengths are, see where you are, and, finally, plan where you’re going. And there’s much more:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn to analyze business trends that will determine your business’s future\u003c\/li\u003e \u003cli\u003eSet measurable, realistic goals that you can plan for and achieve\u003c\/li\u003e \u003cli\u003eMake strategic planning a habitual part of the organization\u003c\/li\u003e \u003cli\u003ePrioritize multiple strategies that you can implement simultaneously\u003c\/li\u003e \u003cli\u003eSet a defining vision for the organization that guides all your planning and strategy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis friendly, simple guide puts the power of strategic planning in the palm of your hand. For small businesses that can’t afford to hire strategic planning consultants, it’s even more imperative. Careful, constant planning is the only way to handle an uncertain business future. With this book, you’ll have all the step-by-step guidance you need to ensure you’re ready for anything that comes.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47130206961904,"sku":"9781118050569","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118050569_p0.jpg?v=1763692322","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118050569","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}