{"product_id":"9781118051726","title":"AdWords For Dummies","description":"\u003cul\u003e\n\u003cli\u003eAdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues\u003c\/li\u003e\n\u003cli\u003eThis all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!\u003c\/li\u003e\n\u003cli\u003eTopics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools\u003c\/li\u003e\n\u003cli\u003eIncludes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47107140059376,"sku":"9781118051726","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118051726_p0.jpg?v=1763692519","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118051726","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}