{"product_id":"9781118051771","title":"Telephone Sales For Dummies","description":"Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. \u003ci\u003eTelephone Sales For Dummies\u003c\/i\u003e shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call plans and effectively prospect via the phone. Packed with techniques, scripts, and dialogues, this hands-on, interactive guide assists readers with making cold calls, warm calls, and referral calls, helping them plan and execute openings to create interesting dialogue; ask key questions; develop persuasive presentation techniques; work within the No Call Law parameters; leave effective and enticing voicemails that get results; get past screeners and get quality referrals; find hot leads; and create callback scripts that close the sale.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47107161981168,"sku":"9781118051771","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118051771_p0.jpg?v=1763692273","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118051771","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}