{"product_id":"9781118059531","title":"Multichannel Marketing: Metrics and Methods for On and Offline Success","description":"No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47120193585392,"sku":"9781118059531","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118059531_p0.jpg?v=1763692348","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118059531","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}