{"product_id":"9781118061664","title":"Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers","description":"\u003cb\u003eUnderstand and market to the newest wave of millennials\u003c\/b\u003e \u003cp\u003eWhether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets.\u003c\/p\u003e \u003cp\u003eInside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent, and understand their key traits, likes and dislikes, and what kind of adult they will likely become.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience\u003c\/li\u003e \u003cli\u003eUnderstand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity\u003c\/li\u003e \u003cli\u003eAuthor has won many honors and much media recognition as a young entrepreneur and youth marketer to watch\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWant to understand the next generation? Get \u003ci\u003eChasing Youth Culture and Getting It Right\u003c\/i\u003e and discover how to reach this fascinating and elusive demographic.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47078105678064,"sku":"9781118061664","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118061664_p0.jpg?v=1763692246","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118061664","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}