{"product_id":"9781118066409","title":"20th Anniversary For Dummies","description":"\u003cb\u003eThe history, statistics, and fun facts!\u003c\/b\u003e \u003cp\u003eAlthough yellow-and-black \u003ci\u003eFor Dummies\u003c\/i\u003e books are pervasive today — found all over the world and wherever books are sold, covering subjects from Access to Zune — at one time they didn't exist at all. How did this brand come about? What juicy tidbits exist in the Hall of Memories to explain the brand's titling strategy (Dummies? I'm not a dummy!) and its unique elements like cartoons and icons? This special anniversary edition answers these questions and provides insight into how the launch of a single book in 1991 evolved into a global brand phenomenon.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eThe first book and how it came to market\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDecisions that helped establish the brand\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe role authors have played in making Dummies successful\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe evolution of Dummies packaging\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe brand around the globe\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eFun Dummies moments in history\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eLearn about:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eThe first Dummies book and how it came to be\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe brand's history and milestones\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eEach book series, licensed products, memorable quotes, and more!\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47130107478256,"sku":"9781118066409","price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118066409_p0.jpg?v=1763692508","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118066409","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}