{"product_id":"9781118075760","title":"E-Mail Marketing For Dummies","description":"\u003cb\u003eUpdated to reflect the hottest new trends, technologies, and strategies!\u003c\/b\u003e \u003cp\u003eMuch has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you're an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHelps you map out an e-mail marketing strategy with reachable objectives\u003c\/li\u003e \u003cli\u003eSimplifies the process of list-building, message-creation, and results-tracking\u003c\/li\u003e \u003cli\u003eOffers legal guidance, so you stay compliant with anti-spam laws\u003c\/li\u003e \u003cli\u003eShows you how to deliver your message and incorporate social media\u003c\/li\u003e \u003cli\u003eExplains how to track and interpret results\u003c\/li\u003e \u003cli\u003eIncludes the top ten things you should not put in your messages, and much more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eGet more out of your e-mail marketing campaigns with this easy-to-follow guide.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47136320979184,"sku":"9781118075760","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118075760_p0.jpg?v=1763692643","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118075760","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}