{"product_id":"9781118078105","title":"Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group","description":"\u003cb\u003eMake the sale to four key generations\u003c\/b\u003e \u003cp\u003eAll your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong!\u003c\/p\u003e \u003cp\u003eWhat your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In \u003ci\u003eGenerational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group\u003c\/i\u003e, thought leader Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAuthor has a winning track record with his previous book, Motivating The \"What's In It for Me?\" Workforce\u003c\/li\u003e \u003cli\u003eUnique in preparing you and your sales team to sell cross generationally, not just to one generation or other\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eHighly energetic and engaging to read, \u003ci\u003eGenerational Selling Tactics that Work\u003c\/i\u003e is full of immediately actionable ideas for each generation so you can sell confidently and deliver superb service to each of these unique demographics.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47121639407856,"sku":"9781118078105","price":14.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118078105_p0.jpg?v=1763692628","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118078105","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}