{"product_id":"9781118107775","title":"Amway Forever: The Amazing Story of a Global Business Phenomenon","description":"\u003cb\u003eA fascinating look at five decades of Amway's innovation\u003c\/b\u003e \u003cp\u003eAmway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying \"you know us as Amway.\"\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAmway Forever\u003c\/i\u003e chronicles the amazing inside story of this global business phenomenon. Page by page, it explores the history of Amway and its remarkable resurgence around the world. From how the company began and its growing pains in the 70's and 80's to its recent online revival, this book explores how Amway has survived and thrived over the past fifty years.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDelves into how innovation has led to Amway's growth into an international powerhouse\u003c\/li\u003e \u003cli\u003eReveals Amway's pioneering marketing tactics and sales strategies\u003c\/li\u003e \u003cli\u003eOffers an historic perspective, as well as a contemporary look, at how the company has evolved\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEngaging and informative, \u003ci\u003eAmway Forever\u003c\/i\u003e is a must-read for anyone interested in this company's unique business model and buzzworthy emergence into a global success.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47113684484336,"sku":"9781118107775","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118107775_p0.jpg?v=1763692761","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118107775","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}