{"product_id":"9781118113455","title":"Kick Ass Business and Marketing Secrets: How to Blitz Your Competition","description":"\u003cb\u003eA complete course on the rules of marketing for today’s climate\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003cp\u003eIn this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it’s important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. \u003ci\u003eKick Ass Business and Marketing Secrets\u003c\/i\u003e offers a complete course on business and marketing, with simple, easily implemented rules for marketing success.\u003c\/p\u003e \u003cp\u003eThe author, “Mr. Marketer” Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDelivers step-by-step advice on how to add value to every purchase\u003c\/li\u003e \u003cli\u003eDetails various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign\u003c\/li\u003e \u003cli\u003eDevelops critical thinking skills to push you beyond your comfort level\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith so many new sources of market pressure, there’s no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47078170263792,"sku":"9781118113455","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118113455_p0.jpg?v=1763692782","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118113455","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}