{"product_id":"9781118119068","title":"Cause Marketing For Dummies","description":"\u003cb\u003eCreate a mutually beneficial partnership between nonprofit and for-profit enterprises\u003c\/b\u003e \u003cp\u003eCause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both\u003c\/li\u003e \u003cli\u003eThis guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more\u003c\/li\u003e \u003cli\u003eExplains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla\u003c\/li\u003e \u003cli\u003eFeatures case studies that illustrate successful campaign techniques\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eCause \u003ci\u003eMarketing For Dummies\u003c\/i\u003e helps both businesses and nonprofits reap the benefits of effective cause marketing.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47107330146544,"sku":"9781118119068","price":14.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118119068_p0.jpg?v=1763692885","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118119068","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}