{"product_id":"9781118119099","title":"The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct","description":"\u003cb\u003eA dynamic new way to understand intuition, already implemented around the world at top companies and business schools\u003c\/b\u003e \u003cp\u003eNeuroscience shows that instinct has a leading role in complex decision-making, yet imaginative play is the most direct means of activating our creativity and problem-solving abilities. Based on over 20 years of Cholle's wide-ranging professional experience and insights, \u003ci\u003eThe Intuitive Compass\u003c\/i\u003e offers a fascinating new approach to innovative problem-solving, decision-making, and sustainable value creation. Through a concept known as Intuitive Intelligence, Cholle shows how anyone can improve creative brainpower by harnessing the balance between reason and instinct.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplores the tension between linear efficiency and random play, and the synergy between reason and instinct\u003c\/li\u003e \u003cli\u003eHelps us realize our natural tendencies to think holistically, think paradoxically, notice the unusual, or lead by influence\u003c\/li\u003e \u003cli\u003eShows these tenets in action through case studies of the luxury house Hermes, Paris; Google and its paradoxical work culture; Virgin America, and its ability to notice the unusual about what matters for consumers and exert leadership in its industry\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Intuitive Compass\u003c\/i\u003e shows how to thrive within chaos and offers actionable information for reinventing our path to sustainable success.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47107212935408,"sku":"9781118119099","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118119099_p0.jpg?v=1763692793","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118119099","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}