{"product_id":"9781118132050","title":"Location Based Marketing For Dummies","description":"\u003cb\u003eLearn to create a two-way dialog with customers with location-based services and smartphones\u003c\/b\u003e \u003cp\u003eLocation-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. You'll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business.\u003c\/p\u003e \u003cp\u003ePacked with resources that share additional information, this helpful guide walks you through the tools and techniques needed to measure all the data that results from a successful location-based marketing program.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eServes as an ideal introduction to location-based marketing and gets you started building a location-based marketing program\u003c\/li\u003e \u003cli\u003eHelps you figure out which location-based service (LBS) is right for your business and then integrate LBS with your social graph\u003c\/li\u003e \u003cli\u003eDetails ways to create compelling offers, using location-based marketing as a customer loyalty program, and set performance goals and benchmarks\u003c\/li\u003e \u003cli\u003eExplains how to use tools to measure your campaign, analyze results, and determine your business's success\u003c\/li\u003e \u003cli\u003eIncludes examples of companies that are successfully using location-based marketing to demonstrate techniques and concepts featured in the book\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNo matter your location, location-based services can benefit your business and this \u003ci\u003eFor Dummies\u003c\/i\u003e book shows you how!\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47078142050544,"sku":"9781118132050","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118132050_p0.jpg?v=1763692892","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118132050","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}