{"product_id":"9781118146910","title":"Steal These Ideas!: Marketing Secrets That Will Make You a Star","description":"\u003cb\u003eThe marketer's guide to standing out from the crowd and connecting with consumers\u003c\/b\u003e \u003cp\u003eAs advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In \u003ci\u003eSteal These Ideas!, Second Edition\u003c\/i\u003e, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, \u003ci\u003eSteal These Ideas!\u003c\/i\u003e proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThis new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts\u003c\/li\u003e \u003cli\u003eThe book is illustrated throughout with examples of the good, bad, and ugly in advertising\u003c\/li\u003e \u003cli\u003eIncludes new ideas on how to take full advantage of online marketing and social media\u003c\/li\u003e \u003cli\u003eHighlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson\u003c\/li\u003e \u003cli\u003eAuthor Steve Cone is the Executive Vice President of AARP\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEverything you didn't learn in business school (or in the field), \u003ci\u003eSteal These Ideas!\u003c\/i\u003e gives marketers the edge in today's fast-paced, oversaturated marketplace.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47134516707568,"sku":"9781118146910","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118146910_p0.jpg?v=1763692921","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118146910","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}