{"product_id":"9781118170137","title":"Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property","description":"\u003cb\u003eA revised and expanded edition of the groundbreaking \u003ci\u003eEdison in the Boardroom,\u003c\/i\u003e highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property\u003c\/b\u003e \u003cp\u003eNow fully revised and expanded, \u003ci\u003eEdison in the Boardroom, Second Edition\u003c\/i\u003e takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world—such as Hewlett-Packard, IBM, Procter\u0026amp;Gamble, Rockwell, Dow, Ford and many others—Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFeatures updated interviews of companies, and a new treatment of the Profit Center Level\u003c\/li\u003e \u003cli\u003eUpdates stories and teachings from some of the most successful companies in the world\u003c\/li\u003e \u003cli\u003eShowcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eEdison in the Boardroom, Second Edition\u003c\/i\u003e compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47073602404592,"sku":"9781118170137","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118170137_p0.jpg?v=1763693529","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118170137","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}