{"product_id":"9781118175620","title":"The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn","description":"\u003cb\u003eMake your LinkedIn account work for you and your business\u003c\/b\u003e \u003cp\u003eLinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in over two hundred countries. \u003ci\u003eThe Power in a Link\u003c\/i\u003e shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships.\u003c\/p\u003e \u003cp\u003eAuthor David Gowel, the man the \u003ci\u003eBoston Globe\u003c\/i\u003e has called the \"LinkedIn Jedi,\" delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals. Arguing that LinkedIn is not social media at all, but instead belongs in a category all of its own, the book cuts through the noise in the crowded social media world with practical applications and explains why all professionals should embrace it in order to achieve success faster through relationships. This book:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAdvises readers how to spur effective network growth by projecting the right message online\u003c\/li\u003e \u003cli\u003eDemonstrates how to build and enhance readers' online presence\u003c\/li\u003e \u003cli\u003eShows readers how to seek targeted introductions to the connections that matter most\u003c\/li\u003e \u003cli\u003eExplains why LinkedIn has been misunderstood and therefore misused by many users as well as how to correct past LinkedIn mistakes\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePartly conceptual, partly autobiographical, and partly technical, \u003ci\u003eThe Power in a Link\u003c\/i\u003e includes success stories from Gowel and other professionals that demonstrate the effectiveness of his techniques.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47121482580208,"sku":"9781118175620","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118175620_p0.jpg?v=1763693039","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118175620","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}