{"product_id":"9781118177235","title":"China CEO: Voices of Experience from 20 International Business Leaders","description":"\u003cb\u003e\u003ci\u003eCHINA CEO: Voices of Experience From 20 International Business Leaders\u003c\/i\u003e\u003c\/b\u003e is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China-based consultants at Boston Consulting Group, Korn\/Ferry International, McKinsey\u0026amp;Company, and many more. \u003cp\u003eEach chapter provides practical tips and easy to grasp models that will help new managers in China to be effective. In \u003cb\u003e\u003ci\u003eCHINA CEO,\u003c\/i\u003e\u003c\/b\u003e we deliver what other Western authors can't – first-hand reflections based on over 100 years' collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time-constrained executives. Each chapter gives specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win-over Chinese consumers, negotiate with the Chinese government, and adapt yourself (and your family) to life in China.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47120237822192,"sku":"9781118177235","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118177235_p0.jpg?v=1763693031","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118177235","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}