{"product_id":"9781118210789","title":"Commercialization of Innovative Technologies: Bringing Good Ideas to the Marketplace","description":"This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge by enabling you to start off with a solid foundation and strategy. \u003ci\u003eCommercialization of Innovative Technologies\u003c\/i\u003e focuses on three core areas that set the stage for successful commercialization: Developing and managing a strong, flexible \"innovation team\" of inventors, investors, technologists, and entrepreneurs; building a portfolio that spreads risk; leveraging input from technologists throughout the commercialization process.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47113872179440,"sku":"9781118210789","price":91.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118210789_p0.jpg?v=1763693154","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118210789","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}