{"product_id":"9781118222874","title":"Small Business For Dummies","description":"\u003cb\u003eSecure your business success\u003c\/b\u003e \u003cb\u003ewith this best-selling guide\u003c\/b\u003e \u003cp\u003eThinking about starting a new business? Searching for ways to run your small business better? This essential reference covers everything any Australian or New Zealand small business needs to know, including vital topics such as business planning and franchising, budgeting and GST, marketing and online sales.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e Find out what works for you — decide whether to start from scratch, buy an existing business or purchase a franchise \u003c\/li\u003e \u003cli\u003e Build a business plan — develop a blueprint for business success with a winning business plan \u003c\/li\u003e \u003cli\u003e Develop a marketing strategy — find your unique selling point, build your brand and set sales goals \u003c\/li\u003e \u003cli\u003e Understand the importance of customer service — deliver beyond expectations, listen to customers and transform complaints into sales \u003c\/li\u003e \u003cli\u003e Ramp up your management skills — understand your legal obligations as an employer, recruit the best employees and build a great team \u003c\/li\u003e \u003cli\u003e Succeed online — develop a website, secure high rankings on the search engines and build online sales \u003c\/li\u003e \u003cli\u003e Keep your business profitable — understand Profit\u0026amp;Loss reports, manage profit margins and set budgets \u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47134373708016,"sku":"9781118222874","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118222874_p0.jpg?v=1763693055","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118222874","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}