{"product_id":"9781118239544","title":"Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business","description":"\u003cb\u003eSet-up, run, and measure successful mobile media marketing campaigns\u003c\/b\u003e \u003cp\u003e\u003ci\u003eGo Mobile\u003c\/i\u003e is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGo Mobile\u003c\/i\u003e offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUse location-based marketing to get new customers and keep existing ones\u003c\/li\u003e \u003cli\u003eIntegrate social media with your mobile media campaign\u003c\/li\u003e \u003cli\u003eUse mobile E-commerce to improve brand loyalty\u003c\/li\u003e \u003cli\u003eMeasure the ROI of a mobile media campaign\u003c\/li\u003e \u003cli\u003eDevelop mobile media business models you can use to grow revenues\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47107196977392,"sku":"9781118239544","price":14.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118239544_p0.jpg?v=1763693264","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118239544","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}