{"product_id":"9781118240212","title":"The Reluctant Entrepreneur: Turning Dreams into Profits","description":"\u003cb\u003eIntelligent strategies for starting and growing a small business with minimal personal financial risk\u003c\/b\u003e \u003cp\u003eA comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, \u003ci\u003eThe Reluctant Entrepreneur: Turning Dreams into Profits\u003c\/i\u003e addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place.\u003c\/p\u003e \u003cp\u003ePresenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePacked with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style\u003c\/li\u003e \u003cli\u003eSome 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job\u003c\/li\u003e \u003cli\u003eFilled with highly applicable advice that budding and professional entrepreneurs can start using immediately\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEssential reading for small business owners and both first time and established entrepreneurs, \u003ci\u003eThe Reluctant Entrepreneur\u003c\/i\u003e presents the smart strategies on starting and growing a small business that can make launching your own company a cinch.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47107198681328,"sku":"9781118240212","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118240212_p0.jpg?v=1763693626","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118240212","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}