{"product_id":"9781118240298","title":"Display Advertising: An Hour a Day","description":"\u003cb\u003eA complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign\u003c\/b\u003e \u003cp\u003eThe display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOnline display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns\u003c\/li\u003e \u003cli\u003eProvides an overview of display advertising concepts, including types, formats, and how they're placed on websites\u003c\/li\u003e \u003cli\u003eExplains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use\u003c\/li\u003e \u003cli\u003eCovers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eDisplay Advertising: An Hour a Day\u003c\/i\u003e helps anyone promote a business successfully with effective online display ad campaigns.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47107199172848,"sku":"9781118240298","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118240298_p0.jpg?v=1763693415","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118240298","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}