{"product_id":"9781118240601","title":"Website Optimization: An Hour a Day","description":"\u003cb\u003eStep-by-step instructions for executing a website testing and optimization plan\u003c\/b\u003e \u003cp\u003eWebsite optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eZeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize\u003c\/li\u003e \u003cli\u003eWalks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process\u003c\/li\u003e \u003cli\u003eGuides you through important optimization areas such as optimizing text and images\u003c\/li\u003e \u003cli\u003eAddresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more\u003c\/li\u003e \u003cli\u003eIncludes a companion website that features expanded examples, additional resources, tool reviews, and other related information\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFull of interesting case studies and helpful examples drawn from the author's own experience, \u003ci\u003eWebsite Optimization: An Hour a Day\u003c\/i\u003e is the complete solution for anyone who wants to get the best possible results from their web page.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47107215687920,"sku":"9781118240601","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118240601_p0.jpg?v=1763693320","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118240601","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}