{"product_id":"9781118252314","title":"Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage","description":"\u003cb\u003eIN A 24\/7\/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.\u003c\/b\u003e \u003cp\u003eThe rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to.  Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.\u003c\/p\u003e \u003cp\u003eEnter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business\u003cb\u003e.\u003c\/b\u003e It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eNewsjacking\u003c\/i\u003e, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eNewsjacking\u003c\/i\u003e will provide you with:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eTools that you can use to monitor the news\u003c\/li\u003e \u003cli\u003eCase studies and examples that demonstrate how to strike at the right time\u003c\/li\u003e \u003cli\u003eInformation on how to make your content available online for journalists to find\u003c\/li\u003e \u003cli\u003eThe potential risks of newsjacking\u003c\/li\u003e \u003cli\u003eKeys to developing the real-time mindset required to succeed with the strategies presented in the book\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNewsjacking is powerful, but only when executed in real-time. It is about taking advantage of opportunities that pop up for a fleeting moment then disappear. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47121581539568,"sku":"9781118252314","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118252314_p0.jpg?v=1763693306","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118252314","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}