{"product_id":"9781118266168","title":"Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now","description":"\u003cb\u003eLaunch effective real-time communications to win in today's always-on world\u003c\/b\u003e \u003cp\u003eGone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. \"Real time\" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to \u003ci\u003eThe New Rules of Marketing and PR\u003c\/i\u003e, a \u003ci\u003eBusinessWeek\u003c\/i\u003e bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era.\u003c\/p\u003e \u003cp\u003eFind out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. \u003ci\u003eReal-Time Marketing and PR\u003c\/i\u003e will also enable you to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDevelop a business culture that encourages speed over sloth\u003c\/li\u003e \u003cli\u003eRead buying signals as people interact with your online information\u003c\/li\u003e \u003cli\u003eCrowdsource product development, naming, and even marketing materials such as online videos\u003c\/li\u003e \u003cli\u003eEngage reporters to shape stories as they are being written\u003c\/li\u003e \u003cli\u003eCommand premium prices by delivering products at speed\u003c\/li\u003e \u003cli\u003eDeploy technology to listen in on millions of online discussions and instantly engage with customers and buyers\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eScale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master \u003ci\u003eReal-Time Marketing and PR\u003c\/i\u003e today and become the first to act, the first to respond, and the first to win!\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47107200418032,"sku":"9781118266168","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118266168_p0.jpg?v=1763693464","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118266168","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}