{"product_id":"9781118271742","title":"Social Media Reading Sampler: Book Excerpts by David Meerman Scott, Brian Halligan, Dharmesh Shah, Ann Handley, C.C. Chapman, Scott Stratten","description":"Whether you want to start understanding and using social media to grow your business, or to take your existing social media efforts to the next level, our experts can show you how. We've gathered together excerpts from 5 of our leading social media marketing and PR books \u003cb\u003eto help you engage with customers, build a loyal following, get found online, grow your business, measure ROI, and more!:\u003c\/b\u003e\u003cp\u003e\u003cb\u003eSample Chapter 1, from \u003ci\u003eThe New Rules of Marketing \u0026amp; PR, 3rd edition\u003c\/i\u003e:\u003c\/b\u003e David Meerman Scott explains the changing requirements of promoting products or services in the new digital age.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSample Chapter 2, from \u003ci\u003eInbound Marketing\u003c\/i\u003e:\u003c\/b\u003e Brian Halligan and Dharmesh Shah show you how to stop pushing your message \u003ci\u003eout\u003c\/i\u003e and start pulling your customers \u003ci\u003ein\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSample Chapter 3, from \u003ci\u003eContent Rules\u003c\/i\u003e:\u003c\/b\u003e Ann Handley and C.C. Chapman equip you with the know-how to develop marketing content that people care about and will want to share.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSample Chapter 4, from \u003ci\u003eUnMarketing\u003c\/i\u003e:\u003c\/b\u003e Scott Stratten will show you how to \u003ci\u003estop\u003c\/i\u003e marketing and \u003ci\u003estart\u003c\/i\u003e engaging.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSample Chapter 5, from \u003ci\u003eThe End of Business as Usual\u003c\/i\u003e:\u003c\/b\u003e Brian Solis highlights the new era of business and consumerism—and the role businesses play in defining it.\u003c\/p\u003e\u003cp\u003eDownload and enjoy!\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47136321994992,"sku":"9781118271742","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118271742_p0.jpg?v=1763693685","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118271742","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}