{"product_id":"9781118281673","title":"Web Marketing All-in-One For Dummies","description":"\u003cb\u003eBuild an online presence for your business with web marketing\u003c\/b\u003e\u003cp\u003eWhy buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProvides invaluable advice for establishing a web presence and getting your message out with online advertising\u003c\/li\u003e\n\u003cli\u003eZeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers\u003c\/li\u003e\n\u003cli\u003eExplains how web analytics can offer you a better understanding of your web marketing efforts\u003c\/li\u003e\n\u003cli\u003eDetails ways to establish an online voice with blogging and podcasting\u003c\/li\u003e\n\u003cli\u003eWalks you through the potential of social media marketing with Facebook, Twitter, and Google+\u003c\/li\u003e\n\u003cli\u003eLooks at various options for getting your message onto mobile platforms\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eWeb Marketing All in One For Dummies, 2nd Edition\u003c\/i\u003e shows you how to get your online name out there so that customers can find you easily.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47130111377648,"sku":"9781118281673","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118281673_p0.jpg?v=1763693332","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118281673","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}