{"product_id":"9781118282786","title":"Socialnomics: How Social Media Transforms the Way We Live and Do Business","description":"\u003cb\u003eThe benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power\u003c\/b\u003e \u003cp\u003e\u003ci\u003eSocialnomics\u003c\/i\u003e is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses\u0026amp;non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLists the top ten easy opportunities that companies and organization miss when it comes to social media\u003c\/li\u003e \u003cli\u003eDescribes where social media should reside in an organization and the necessary building blocks for success\u003c\/li\u003e \u003cli\u003eExplains why over 50 percent of companies still block social media to their employees and why this is a detriment to success\u003c\/li\u003e \u003cli\u003eShares proper training methods for your ENTIRE organization on social media; not just the chosen few\u003c\/li\u003e \u003cli\u003eReviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eSocial media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47118428242160,"sku":"9781118282786","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118282786_p0.jpg?v=1763759123","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118282786","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}