{"product_id":"9781118282977","title":"World Class Communication: How great CEO's win with the public, shareholders, employees, and the media","description":"\u003cb\u003eProven advice for communicating effectively before the media, customers, employees, and investor relations\u003c\/b\u003e \u003cp\u003eMany executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. \u003ci\u003eWorld Class Communication\u003c\/i\u003e equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, \u003ci\u003eWorld Class Communication\u003c\/i\u003e is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eReveals the keys to successful shareholder communication\u003c\/li\u003e \u003cli\u003eTips for winning in the media—every time out\u003c\/li\u003e \u003cli\u003eExpert tips for developing powerful public speaking techniques\u003c\/li\u003e \u003cli\u003eDiscover how to rally employee support and performance through communication\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThere is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience—from shareholder meetings to corporate communications to handling crises.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47118381416688,"sku":"9781118282977","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118282977_p0.jpg?v=1763694005","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118282977","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}