{"product_id":"9781118283189","title":"Trademark Valuation: A Tool for Brand Management","description":"\u003cb\u003eA practical and useful resource for valuing trademarks\u003c\/b\u003e \u003cp\u003eThe \u003ci\u003eSecond Edition\u003c\/i\u003e of \u003ci\u003eTrademark Valuation\u003c\/i\u003e is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks.\u003c\/p\u003e \u003cp\u003eA new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative \u003ci\u003eSecond Edition\u003c\/i\u003e.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eConsiders methods to determine the real value of your trademark and exploit its full potential\u003c\/li\u003e \u003cli\u003eOffers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations\u003c\/li\u003e \u003cli\u003eCommunicates complex legal and financial concepts, terms, principles, and practices in plain English\u003c\/li\u003e \u003cli\u003eDiscusses GATT, NAFTA, emerging markets, and other international trademark considerations\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47118444527856,"sku":"9781118283189","price":62.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118283189_p0.jpg?v=1763693510","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118283189","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}