{"product_id":"9781118313862","title":"The Dragons' Den Guide to Assessing Your Business Concept","description":"\u003cb\u003eHow to assess your business concept's potential to win customers\u003c\/b\u003e \u003cp\u003e\u003ci\u003eThe Dragons' Den Guide to Assessing Your Business Concept\u003c\/i\u003e is designed to help entrepreneurs assess whether they actually have a market for their business concept. Before anyone invests valuable time and resources to a slow-growth or no-growth business idea, this step-by-step approach will allow entrepreneurs to test an idea in an unflinching, reality-based way. Case studies sourced from Canada and the US and stories from entrepreneurs who appeared on the \u003ci\u003eDragons' Den\u003c\/i\u003e TV show, where entrepreneurs pitch their ideas to millionaires willing to invest their cash, will illustrate the key ideas and themes.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHelps entrepreneurs face reality before they let their dreams lead them into a losing battle for market share\u003c\/li\u003e \u003cli\u003eEncourages readers to focus heavily on assessing their market first, before they invest valuable time and resources in a slow-growth or no-growth business idea\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePrepare yourself to do battle in a difficult marketplace. Assess your potential customers and measure your concept against reality. \u003ci\u003eThe Dragon's Den Guide\u003c\/i\u003e shows you the way.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47078383354096,"sku":"9781118313862","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118313862_p0.jpg?v=1763693877","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118313862","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}