{"product_id":"9781118330241","title":"101 Design Methods: A Structured Approach for Driving Innovation in Your Organization","description":"\u003cb\u003eThe first step-by-step guidebook for successful innovation planning\u003c\/b\u003e \u003cp\u003eUnlike other books on the subject, \u003ci\u003e101 Design Methods \u003c\/i\u003eapproaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47136242532592,"sku":"9781118330241","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118330241_p0.jpg?v=1763759175","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118330241","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}