{"product_id":"9781118331767","title":"Design like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences","description":"\u003cb\u003eImplement the same principles that shaped Apple's approach to design\u003c\/b\u003e\u003cbr\u003e \u003cp\u003eApple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDesign Like Apple\u003c\/i\u003e uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers behind-the-scenes stories from current and recent Apple insiders\u003c\/li\u003e \u003cli\u003eDraws on case studies from other companies that have mastered the creative application of design to create outrageous business results\u003c\/li\u003e \u003cli\u003eDelivers how-to lessons across design, marketing, and business strategy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBridging creativity and commerce, this book will show you to how to truly \u003ci\u003eDesign Like Apple.\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47121520034032,"sku":"9781118331767","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118331767_p0.jpg?v=1763694163","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118331767","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}