{"product_id":"9781118339244","title":"NeuroInvesting: Build a New Investing Brain","description":"\u003cb\u003eRewire your brain for investing success\u003c\/b\u003e \u003cp\u003eAs an investment advisor to high net worth individuals, Wai-Yee Chen has spent years watching her clients make investment decisions—some good decisions and some not-so-good decisions. Though confronted by the same market variables, those clients often make very different choices with very different results. Here, Chen argues that it's usually not the data that affects investor decision-making as much as the way investors themselves think. In \u003ci\u003eNeuroInvesting\u003c\/i\u003e, Chen argues that investors can change the way they think in order to change the way they invest. She presents four elements that affect investor decision-making and reveals how investors can rewire their brains to make better investing decisions for better returns.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUses neuroscience to explain how successful investors think different\u003c\/li\u003e \u003cli\u003eWritten by an experienced investment advisor who works at one of Australia's premier retail brokers\u003c\/li\u003e \u003cli\u003eExplains investing using real-world stories about investors from an advisor's perspective\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhen it comes to investing, how you think has a huge impact on how you make investing decisions. Based on the real science of how people think, \u003ci\u003eNeuroInvesting\u003c\/i\u003e offers every investor a chance to change the way they invest by changing the way they think.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47130240123120,"sku":"9781118339244","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118339244_p0.jpg?v=1763693603","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118339244","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}