{"product_id":"9781118415498","title":"The PDMA Handbook of New Product Development","description":"\u003cp\u003eNew Product Development is one of the most important challenges facing organizations today.\u003c\/p\u003e \u003cp\u003eThe Product Development and Management Association (PDMA) Handbook of New Product \u003c\/p\u003e \u003cp\u003eDevelopment 3rd Edition provides an exceptional review of cutting edge topics for both new and \u003c\/p\u003e \u003cp\u003eexperienced product development leaders. It offers a comprehensive and updated guide to the\u003c\/p\u003e \u003cp\u003epractices, processes and tools critical to achieving and sustaining new product\/service development\u003c\/p\u003e \u003cp\u003esuccess in today’s world, delivering valuable information about the fundamentals as well as emerging  \u003c\/p\u003e \u003cp\u003epractices such as venturing, virtual product development and the use of social media in NPD.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eAs the premier global advocate for professionals and organizations working in the fields of new\u003c\/p\u003e \u003cp\u003eproduct\/service development, PDMA has assembled in the Handbook unique content on the\u003c\/p\u003e \u003cp\u003ecritical aspects of product development success including its 2012 Best Practices Research, Lessons\u003c\/p\u003e \u003cp\u003eLearned from its Outstanding Corporate Innovator Award Winners and keys to success from\u003c\/p\u003e \u003cp\u003eorganizations with proven innovation track records.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThe 3rd Edition is an essential reference for anyone with responsibility for product development\u003c\/p\u003e \u003cp\u003eactivities, from novices looking for fundamentals to experts seeking insights on emerging concepts,\u003c\/p\u003e \u003cp\u003e and is relevant for all functions and all product\/service industries.  \u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47107255435504,"sku":"9781118415498","price":135.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118415498_p0.jpg?v=1763694072","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118415498","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}