{"product_id":"9781118417447","title":"Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan","description":"\u003cb\u003eRe-focus your business plan and achieve the success your business deserves\u003c\/b\u003e \u003cp\u003eBusiness owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, \u003ci\u003eStart at the End\u003c\/i\u003e offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. You'll learn how to re-create your long-term vision and then make continuous progress in achieving that vision while continuing to hit your short-term goals. \u003ci\u003eStart at the End\u003c\/i\u003e offers inspiring stories of other entrepreneurs who have achieved significant success in this area, as well as easy-to-follow exercises and next steps.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eShows how to develop a realistic business and financial model based on market data\u003c\/li\u003e \u003cli\u003eExplains how to identify and pursue new opportunities, raise capital, and build growth strategies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eStart at the End\u003c\/i\u003e gives business owners a chance to take a step back, re-evaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47120477847792,"sku":"9781118417447","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118417447_p0.jpg?v=1763694488","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118417447","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}