{"product_id":"9781118417706","title":"China Catalyst: Powering Global Growth by Reaching the Fastest Growing Consumer Market in the World","description":"\u003cp\u003e\u003cb\u003eMaximize your presence in the China market\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTo drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. \u003ci\u003eChina Catalyst \u003c\/i\u003eexamines in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market. It outlines the economic imperative proving that greater consumer reach in China is a requirement in today's globally competitive market. \u003ci\u003eChina Catalyst\u003c\/i\u003e also provides analysis that segments the market, helping you understand the hotbeds of emerging consumer demand helping prioritize your company's growth expansion in the market.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides a current view of the growth and channels of modern retail now growing across the entire market\u003c\/li\u003e \u003cli\u003eConsiders the importance of understanding China's 'Digital World,' the unique online universe that is critical to reaching new consumers\u003c\/li\u003e \u003cli\u003eExplores the current distribution as well as the supply chain trends and challenges that will help form the basis of a distribution strategy fundamental to market expansion\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eLeaders of Fortune 500 companies are beginning to realize that tapping the full growth opportunity in the China market is a requirement. Those companies that successfully make this transition will be among the winners in the next era of global competition. \u003ci\u003eChina Catalyst \u003c\/i\u003ewill enable you to be at the forefront in understanding this transition and capitalize on this historic shift.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47134436196592,"sku":"9781118417706","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118417706_p0.jpg?v=1763694136","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118417706","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}