{"product_id":"9781118428986","title":"Nonprofit Essentials: Major Gifts","description":"\"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes.\"\u003cbr\u003e --Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana\u003cbr\u003e \u003cbr\u003e Part of the AFP\/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47113803432176,"sku":"9781118428986","price":58.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118428986_p0.jpg?v=1763694171","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118428986","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}