{"product_id":"9781118429112","title":"Kellogg on Advertising and Media: The Kellogg School of Management","description":"In \u003ci\u003eKellogg on Advertising and Media\u003c\/i\u003e, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47113803596016,"sku":"9781118429112","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118429112_p0.jpg?v=1763694325","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118429112","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}