{"product_id":"9781118442289","title":"Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate","description":"\u003cb\u003eLearn the rules to building loyal (and lucrative) digital followings\u003c\/b\u003e \u003cp\u003e\u003ci\u003eRenegades Write the Rules\u003c\/i\u003e reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead.\u003c\/p\u003e \u003cp\u003eAuthor Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eReveals the winning strategies for using social media to achieve dramatic results\u003c\/li\u003e \u003cli\u003eShows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity\u003c\/li\u003e \u003cli\u003eFilled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization\u003c\/li\u003e \u003cli\u003eExplores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47130211385584,"sku":"9781118442289","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118442289_p0.jpg?v=1763759143","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118442289","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}