{"product_id":"9781118446195","title":"Social Media Reading Sampler: Excerpts by Lee Odden, Jeanne Hopkins, Jamie Turner, Mike Proulx, Stacey Shepatin, Kipp Bodnar, Jeff Cohen, Frank Elias","description":"\u003cp\u003eLet our experts show you how to take your existing social media marketing efforts to the next level to grow your business. In this Social Media Reading Sampler (Volume 2), we've gathered together excerpts from 5 of our leading new social media marketing and PR books to help you\u003cb\u003e engage with customers, build a loyal following, get found online, grow your business, measure ROI, and more:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSample Chapter 1, from \u003ci\u003eGo Mobile\u003c\/i\u003e:\u003c\/b\u003e Jeanne Hopkins and Jamie Turner will walk you through how to set up, run, and measure effective mobile marketing campaigns. Includes examples of successful campaigns from Fortune 500 companies.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSample Chapter 2, from \u003ci\u003eSocial TV\u003c\/i\u003e:\u003c\/b\u003e Stacey Shepatin and Mike Proulx on the latest innovations in social TV, how marketers and brand managers can engage with viewers on this innovative new platform, and examples of companies already doing it. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSample Chapter 3, from \u003ci\u003eThe B2B Social Media Book\u003c\/i\u003e:\u003c\/b\u003e Kip Bodnar and Jeffrey Cohen equip you with the know-how to use social media tools to generate more B2B leads and close more deals.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSample Chapter 4, from \u003ci\u003eOptimize\u003c\/i\u003e:\u003c\/b\u003e Lee Odden’s expert advice on integrating social media and SEO into your content marketing strategy. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSample Chapter 5, from \u003ci\u003eAt Your Service\u003c\/i\u003e:\u003c\/b\u003e Customer relations expert Frank Eliason explains how to refocus your business on customers and employees to see a positive impact on your bottom line. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDownload and enjoy!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47107274440944,"sku":"9781118446195","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118446195_p0.jpg?v=1763694186","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118446195","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}