{"product_id":"9781118461433","title":"Getting Innovation Right: How Leaders Leverage Inflection Points to Drive Success","description":"\u003cb\u003eReal-world strategies for uncovering potential and capitalizing on opportunity\u003c\/b\u003e \u003cp\u003eInnovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and \u003ci\u003eGetting Innovation Right\u003c\/i\u003e reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers a framework of 7 key activities for results-driven innovation, from intelligence-gathering through execution\u003c\/li\u003e \u003cli\u003eGoes beyond abstract advice to offer hands-on approaches that are relevant and applicable in any organization\u003c\/li\u003e \u003cli\u003eThe companion and follow-up to Seth Kahan's bestselling first book,\u003ci\u003eGetting Change Right\u003c\/i\u003e and FastCompany.com blog \u003ci\u003eLeading Change\u003c\/i\u003e\n\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eGrounded in market-based reality, \u003ci\u003eGetting Innovation Right\u003c\/i\u003e is an indispensable resource for leaders looking to drive results and move in fresh directions.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47120038920432,"sku":"9781118461433","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118461433_p0.jpg?v=1763694089","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118461433","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}