{"product_id":"9781118462409","title":"Mobile Marketing: An Hour a Day","description":"\u003cp\u003e\u003cb\u003eA step-by-step guide to successful mobile marketing strategies\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGo from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, \u003ci\u003eHour A Day\u003c\/i\u003e series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.\u003c\/p\u003e \u003cp\u003eTake action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eShows you step by step how to develop, implement, and measure a successful mobile marketing strategy\u003c\/li\u003e \u003cli\u003ePares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day\u003c\/li\u003e \u003cli\u003eCovers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals\u003c\/li\u003e \u003cli\u003eGets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMobile Marketing: An Hour A Day\u003c\/i\u003e is a must-have resource for marketers and advertisers who want a compelling mobile presence.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47078176129264,"sku":"9781118462409","price":17.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118462409_p0.jpg?v=1763694186","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118462409","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}