{"product_id":"9781118463802","title":"The Portable MBA in Entrepreneurship","description":"\u003cp\u003eA totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship\u003c\/p\u003e \u003cp\u003eFor years, the \u003ci\u003ePortable MBA\u003c\/i\u003e series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. \u003ci\u003eThe Portable MBA in Entrepreneurship\u003c\/i\u003e covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business.\u003c\/p\u003e \u003cp\u003eIf you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCompletely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship\u003c\/li\u003e \u003cli\u003eIncludes customizable, downloadable forms for launching your own business\u003c\/li\u003e \u003cli\u003eComes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources\u003c\/li\u003e \u003cli\u003eTeaches you virtually everything you'd learn on entrepreneurship in today's best business schools\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47078153912560,"sku":"9781118463802","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118463802_p0.jpg?v=1769888847","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118463802","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}