{"product_id":"9781118478912","title":"Concept-oriented Research and Development in Information Technology : A Paradigm Shift in Information Technology","description":"\u003cp\u003e\u003cb\u003eA pioneering, concept-oriented research and development approach improves business results in technology-driven industries\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eWith contributions from IT, systems, and operations experts from around the globe, this book sets forth a tested and proven, concept-oriented R\u0026amp;D approach that far surpasses the results of conventional R\u0026amp;D. The authors explain how to create a clear concept, then build upon that concept by developing a chain of technologies and target markets in order to create, sustain, and grow successful business operations. Real-world examples and case studies from IBM and Hitachi illustrate how the concept-oriented approach can be applied to IT and other technology-driven industries anywhere in the world.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eConcept-Oriented Research and Development in Information Technology\u003c\/i\u003e sheds new light on the complex relationships between concept, technology and market, explaining how all of these elements are enhanced with a concept-oriented R\u0026amp;D approach. Throughout the book, readers will learn a variety of innovative perspectives and methods for concept creation, technology innovation, and market cultivation.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003ePart I, Introduction, makes the case for a paradigm shift in R\u0026amp;D from a conventional approach to a concept-oriented one.\u003c\/li\u003e \u003cli\u003ePart II, Concept Creation, liffers four perspectives on the application of the concept-oriented approach.\u003c\/li\u003e \u003cli\u003ePart III, Fusion of Technologies, illustrates the need to fuse technologies to accommodate rapidly changing and unpredictable demands on business infrastructure.\u003c\/li\u003e \u003cli\u003ePart IV, Glocalization of Technologies, explains why businesses need to diversify globally, yet remain in tune with local markets.\u003c\/li\u003e \u003cli\u003ePart V, Conclusions and Future Directions, explores the potential of the concept-oriented approach to evolve with the changing needs of business and R\u0026amp;D.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eConcept-Oriented Research and Development in Information Technology\u003c\/i\u003e helps students and professionals in IT, engineering, systems, and operations approach R\u0026amp;D in new ways that lead to better technologies and better businesses.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"WILEY","offers":[{"title":"Default Title","offer_id":47024159588592,"sku":"9781118478912","price":120.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118478912_p0.jpg?v=1763694517","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118478912","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}