{"product_id":"9781118489512","title":"Retail Marketing and Branding: A Definitive Guide to Maximizing ROI","description":"\u003cp\u003e\u003ci\u003eRetail Marketing and Branding, 2nd Edition\u003c\/i\u003e looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.\u003c\/p\u003e \u003cp\u003eThe second edition of \u003ci\u003eRetail Marketing and Branding\u003c\/i\u003e includes the following updates:\u003c\/p\u003e \u003cp\u003e* New and updated case examples\u003c\/p\u003e \u003cp\u003e* Updated figures and examples throughout\u003c\/p\u003e \u003cp\u003e* New interviewers with recent experiences\u003c\/p\u003e \u003cp\u003e* Additional chapters\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47136457720048,"sku":"9781118489512","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118489512_p0.jpg?v=1763694545","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118489512","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}